Thackeray Brothers Challenge BJP-Shinde Sena in BMC Polls

• The Mumbai Municipal Corporation election is a battle for Marathi identity, Shiv Sena's legacy, and Mumbai's political control.
• Uddhav and Raj Thackeray campaigned on 'Mumbai and the Marathi people,' highlighting concerns about marginalization in employment, housing, and business.
• Uddhav Thackeray leveraged the emotional issue of the Shinde faction taking over Shiv Sena's name and symbol, resonating with traditional voters.
• Accusations of corruption in BMC projects and the narrative of 'Mumbai being sold' targeted middle-class and urban voters.
• The Thackeray brothers positioned themselves as local leaders, accusing BJP of 'running Mumbai from Delhi,' and challenged BJP's Hindutva monopoly.

Why It Matters: Thackeray brothers effectively used Marathi identity and Shiv Sena legacy to challenge BJP-Shinde Sena in BMC elections.