•Hybe Co., BTS's agency, saw shares drop over 15% after a K-pop comeback concert had lower-than-expected attendance.
•The event at Gwanghwamun Square drew 104,000 attendees, significantly less than the estimated 260,000.
•This marks Hybe's largest single-day share drop since June 2022, despite strong initial reception for BTS's new album and Netflix viewership.
•BTS is on its largest-ever tour after a four-year hiatus for military service, with their new album topping charts and selling 4 million copies on day one.
•Despite global expansion, BTS remains Hybe's core earnings driver, and the company's future heavily relies on the group's comeback success.
