LKP Finance Shifts to Fintech, Acquires Gyftr Stake for Digital Payments & Rewards

• LKP Finance acquired a strategic stake in Gyftr (Vouchagram Private), transitioning from its traditional NBFC model to a platform-driven fintech ecosystem.
• The company applied to surrender its NBFC license, signaling a focus on scalable fintech operations in payments, rewards, and transaction-led services.
• The deal includes LKP Finance's 22% stake in Mufin Pay and Mufin Pay's 100% ownership of Gyftr, enabling operational integration.
• The combined platform targets India's loyalty and rewards market, valued at $35–40 billion and projected to exceed $65 billion by 2030.
• This move aims to integrate Gyftr's digital gift cards with Mufin Pay's payment infrastructure, creating programmable value instruments for various incentives.

Why It Matters: LKP Finance pivots to fintech with Gyftr acquisition, targeting India's booming digital rewards market.