Mahindra XUV 7XO Unveiled: Tech-Loaded SUV Starts at ₹13.66 Lakh, Redefines Premium Segment

• Mahindra launched the XUV 7XO, a technology-led SUV, starting at ₹13.66 lakh (ex-showroom) to redefine the premium domestic market.
• It introduces five pioneering tech disruptions: DAVINCI suspension, India's first ICE SUV with coast-to-coast triple screen, and first ICE Software Defined Vehicle.
• The XUV 7XO also features India's first integrated Dolby Atmos and Dolby Vision experience, plus Level 2 ADAS with dynamic visualisation.
• Produced at the Chakan facility with a ₹415 crore investment, the SUV aims to democratise advanced technology from its base variant.
• Bookings open January 14, 2026, with deliveries starting the same day for select variants; others follow from April 2026.

Why It Matters: Mahindra's XUV 7XO redefines the premium SUV market with advanced technology, starting at ₹13.66 lakh.