McDonald's Q4 Revenue Soars 10% on Value Deals, Marketing Boost

• McDonald's global same-store sales rose 5.7% in Q4, exceeding Wall Street expectations.
• Value deals like Extra Value Meals and McValue menu, plus popular Snack Wraps, drove sales.
• Marketing initiatives, including Monopoly and Grinch-themed meals, increased US traffic.
• CEO Chris Kempczinski stated McDonald's gained market share among lower-income consumers.
• Company plans new McCafe beverages like energy drinks and iced coffees for this year.