Active Protection: Aviva India Transforms Insurance with Wellness-Driven Benefits

• Insurance is shifting from passive, reactive policies to active protection, driven by modern consumers' focus on well-being.
• Aviva India leads this change with Aviva Smart Vitals, a critical illness plan covering 49 illnesses with a lump sum payout.
• The plan uniquely links daily activity (steps via Aviva Wellness360 app) to increased sum insured, potentially doubling coverage.
• Technology enables seamless engagement, rewarding healthy habits and transforming insurance into a proactive partnership.
• Offers predictable premiums, flexible sum assured, policy terms, and payment options, making long-term commitment easier.