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Ekta Kapoor Attempts to Decipher Gen Z Slang, Including 'Sigma Male' and 'Aura Farming,' Exclaiming 'God Save Us'
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Ekta Kapoor Decodes Gen Z Slang: 'Sigma Male,' 'Aura Farming' Leave Her Amused
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News18
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25-03-2026, 14:23
Ekta Kapoor Decodes Gen Z Slang: 'Sigma Male,' 'Aura Farming' Leave Her Amused
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Ekta Kapoor attempts to understand Gen Z slang like "aura farming," "sigma male," and "Skibidi" in a social media video.
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She defines "aura farming" as trying to act smart and cool to boost social image, calling it "drama."
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Kapoor humorously remarks, "God save us," as she learns about these new trends.
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She notes that such behaviors are increasingly common, especially on social media, with "every third person" indulging.
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On the professional front, Ekta Kapoor is preparing for her upcoming movie Bhoot Bangla, releasing April 10th.
Read Full Article on News18 in English
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