Karan Johar: SRK's KKR Bigger Than His Film Business Due to Obsession

• Karan Johar highlights Shah Rukh Khan's KKR as a prime example of successful celebrity entrepreneurship, valuing it higher than SRK's film business.
• SRK bought a 55% stake in KKR in 2007 when it was valued at ₹300 crore; reports suggest a current valuation increase with SRK looking to raise his stake by 35% in a ₹4,000 crore deal.
• Johar attributes KKR's massive success to SRK's 'obsession,' passion, and active involvement in strategizing and engaging with the team, not just lending his name.
• He cites Alia Bhatt's Ed-a-Mamma and Katrina Kaif's Kay Beauty as other examples of celebrity brands thriving due to genuine engagement and active participation.
• Karan Johar emphasizes that true success in celebrity entrepreneurship comes from commitment, strategic thinking, and emotional investment, treating ventures as full-time responsibilities.