Madhuri Dixit: High Ticket Prices, OTT Drive Families From Cinemas

• Madhuri Dixit explains why families are reducing theatre visits, citing high ticket prices and OTT convenience.
• She notes that while good films still draw crowds, the rising cost makes family outings a budgeted decision.
• OTT platforms offer easy access to films at home, changing daily viewing habits and making convenience a key factor.
• Long workdays discourage weekday cinema trips, pushing family outings primarily to weekends.
• Dixit remains optimistic about cinema's future, suggesting corrections can enhance the theatre experience.

Why It Matters: High costs and OTT convenience are reshaping film viewing, making families selective about theatre visits.