Kerala Tourism's 'No Beef With Anyone' Ad: A Clever Jab at 'The Kerala Story 2'

• Kerala Tourism launched a promotional poster with the tagline “No beef with anyone… that’s our recipe for happiness.”
• The campaign, shared across social media, features an elderly man and a foreigner sharing tea, promoting love and harmony.
• This light-hearted approach is seen as a direct response to the controversy surrounding 'The Kerala Story 2: Goes Beyond'.
• The film, directed by Kamakhya Narayan Singh, stars Ulka Gupta, Aditi Bhatia, and Aishwarya Ojha, and focuses on alleged forced conversions and a scene depicting force-fed beef.
• Kerala CM Pinarayi Vijayan condemned the film, calling it an attempt to spread hate and undermine the state's secular values.