Shark Tank India: Veeba's Viraj Bahl Spent Rs 2 Lakh on Kids' Roblox Accounts

• Viraj Bahl, founder-director of Veeba Foods, revealed on Shark Tank India Season 5 that he spent over Rs 2 lakh on virtual currency (Robux) for his children's Roblox accounts.
• Fellow shark Vineeta Singh reacted with shock and humor, admitting she forbids her own children from playing Roblox due to internet safety concerns.
• The confession came during a pitch by Delhi-based father-son duo Arjun and Sanjay Goel for their metaverse apparel company, VKYD Labs, which creates 'Phygital' fashion.
• Arjun Goel, a young entrepreneur, shared his journey from gaming addiction during lockdown to becoming the first Indian accepted into Roblox's UGC program for virtual goods.
• The incident highlighted generational differences in parenting, technology adoption, and the commercial potential of virtual platforms like Roblox.

Why It Matters: Veeba's Viraj Bahl's Rs 2 lakh Roblox spend sparks debate on parenting, tech, and virtual economies.