Gonda Farmer Transforms Fortune with Beetroot Farming, Earns Lakhs

• Ashok Kumar Maurya from Gonda, Uttar Pradesh, switched from traditional crops to profitable beetroot cultivation.
• He found beetroot farming requires less investment, has high market demand for salads and juices, and yields good income.
• Maurya uses a hybrid, large-sized, red beetroot variety and exclusively organic fertilizers, ensuring high market demand.
• He practices intercropping, planting cucumber and bitter gourd alongside beetroot, to maximize land use and income.
• Cultivating beetroot on five biswa, he expects 5-6 quintals yield and advises other farmers to adopt this profitable method.