Khandwa Farmers Thrive with 'Martin' Flower: Earning Up To ₹250/kg for Decorative Blooms

• Farmers in Khandwa, Madhya Pradesh, are earning significant income from a sunflower-like 'Martin' flower, fetching up to ₹250 per kilogram.
• This attractive flower is a profitable alternative to traditional crops, widely used for decoration, weddings, ceremonies, and bouquets.
• The 'Martin' flower, popular from February to April, offers quick maturity and high market demand due to its aesthetic appeal.
• Agricultural advisor Narendra Patel highlights floriculture's potential for higher profits than traditional crops with proper knowledge and care.
• Successful cultivation requires good field preparation, timely irrigation, plant care, and pest/disease monitoring for quality blooms.