Nagaur's Roon Red Chili Dominates Market: Organic Farming Boosts Farmer Earnings to 3 Lakhs Per Bigha

• Red chilies from Nagaur's Roon region, including Bhatnokha and surrounding villages, are gaining market dominance due to their vibrant color and quality.
• Farmers are adopting traditional sun-drying methods to preserve the natural color, taste, and quality of the chilies, a process requiring careful handling.
• Organic farming practices are widely used, ensuring the chilies are free from chemicals and pesticides, resulting in spicier, more fragrant, and purer produce.
• A single bigha of land can yield up to 50 quintals of green chilies, with farmers earning an estimated income of up to 3 lakh rupees per bigha through proper care and irrigation.
• Roon chilies are sold in major markets like Nagaur, Harsolav, Pushkar, and Jodhpur, with traders buying directly from farmers, and are highly sought after by hotels, dhabas, and spice traders.