Jabalpur Jeweler Flooded with 600 Calls Daily, Puts Up WhatsApp Status Against Rate Inquiries

• A Jabalpur jewelry merchant, Ajit Jain of Murti Jewelers, received 600 calls in one day from customers asking about fluctuating gold and silver prices.
• Frustrated by constant inquiries about future price movements, Jain put up a WhatsApp status: "Please do not ask for gold and silver rates over the phone."
• Jain explained that market volatility is so high that rates change rapidly, often by the time customers arrive at the shop after an inquiry.
• He stated that in his 20 years of business, he has never witnessed such unpredictable and confusing fluctuations in gold and silver prices.
• The merchant highlighted that traditional patterns of price changes (e.g., rising in February, falling in September) no longer hold true, making it difficult to advise customers.