Magh Mela's 'Basmati' Goes Viral: Datun Seller's Striking Look Captivates Social Media

• Basmati, a girl selling neem datun at Magh Mela in Prayagraj, has become a social media sensation due to her distinctive traditional appearance.
• Her look, featuring kohl-rimmed eyes, three nose rings, garlands, and large earrings, draws comparisons to the "Mona Lisa from Mahakumbh."
• Basmati's viral fame is now hindering her work, as crowds gather for photos and interviews instead of purchasing datun.
• Social media users have mixed reactions, with some suggesting it's a deliberate attempt to go viral, while others raise concerns about privacy.
• Despite the attention, Basmati struggles to make sales, impacting her livelihood at the Mela.

Why It Matters: Magh Mela's viral datun seller, Basmati, faces work hindrance due to her sudden social media fame.