Lord Yama Warns Helmetless Riders in Kakinada Road Safety Drive

East Godavari
N
News18•04-01-2026, 11:45
Lord Yama Warns Helmetless Riders in Kakinada Road Safety Drive
- •Kakinada district police launched a unique road safety campaign on Jaggampeta National Highway.
- •An actor dressed as Yama Dharmaraja, accompanied by Chitragupta, warned motorists without helmets or those using phones about dire consequences.
- •The theatrical approach aims to instill responsibility and raise awareness about road safety, especially among youth during festive seasons.
- •Jaggampeta police highlighted dangers of not wearing helmets, phone use while driving, and drunk driving.
- •The campaign seeks to change motorist mindset, conveying that "Your family members are waiting for you at home."
Why It Matters: Kakinada police use a 'Lord Yama' campaign to dramatically urge road safety and responsible driving.
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