Lord Yama Warns Helmetless Riders in Kakinada Road Safety Drive

• Kakinada district police launched a unique road safety campaign on Jaggampeta National Highway.
• An actor dressed as Yama Dharmaraja, accompanied by Chitragupta, warned motorists without helmets or those using phones about dire consequences.
• The theatrical approach aims to instill responsibility and raise awareness about road safety, especially among youth during festive seasons.
• Jaggampeta police highlighted dangers of not wearing helmets, phone use while driving, and drunk driving.
• The campaign seeks to change motorist mindset, conveying that "Your family members are waiting for you at home."

Why It Matters: Kakinada police use a 'Lord Yama' campaign to dramatically urge road safety and responsible driving.