Jatadhari Flower: Mithilanchal's 'ATM' for Farmers, High Demand in West Bengal

• Jatadhari flower (Coxcomb) is a low-maintenance crop, providing year-round income for farmers in Mithilanchal.
• Once planted, the flower blooms continuously, making it a sustainable source of livelihood.
• There is significant demand for Jatadhari flowers in Bihar, especially during Chhath, and also year-round in West Bengal.
• The flower thrives in temperatures between 18-30 degrees Celsius and remains fresh for a long time, aiding marketability.
• Farmers like Akhilesh report high demand, particularly from West Bengal where women use it in their hair.

Why It Matters: Jatadhari flower cultivation offers year-round income and high demand, making it a profitable crop for farmers.