Sitamarhi's 'Naee Chetna 4.0' Empowers Women with Innovative Snakes & Ladders Game

• 'Naee Chetna 4.0' campaign in Sitamarhi, Bihar, aims to empower women against social evils like dowry, domestic violence, child marriage, and gender discrimination.
• Organized by Jeevika, the campaign uses innovative methods, including a special Snakes and Ladders game, to spread awareness effectively.
• The game depicts women's empowerment, rights, and social participation as ladders, while laziness and conservative thinking are represented as snakes.
• Other activities like quizzes, kabaddi, and badminton are also part of the program to boost confidence and unity among Jeevika Didis.
• The campaign, running until January 31, 2026, seeks to transform women into agents of social change, strengthening their mindset and self-confidence.

Why It Matters: Sitamarhi's 'Naee Chetna 4.0' uses unique games to empower women and foster social change.