Begusarai's Jeevika Didis Turn Lijjat Papad Dream into Reality, Build Own Brand

Success Story
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News18•26-01-2026, 20:19
Begusarai's Jeevika Didis Turn Lijjat Papad Dream into Reality, Build Own Brand
- •Inspired by Lijjat Papad, 12 Jeevika Didis from Begusarai Sadar block started their own papad manufacturing unit.
- •The women collectively manage the entire process, from sourcing raw materials like moong and urad dal to production and sales.
- •Daily production ranges from 30-40 kg of papads, with increasing demand from district markets, government offices, and local events.
- •Transitioning to solar power significantly reduced operational costs, boosting profitability and savings for the unit.
- •Each of the 12 founding members earns over 10,000 rupees monthly, showcasing self-reliance and collective empowerment.
Why It Matters: 12 Jeevika Didis in Begusarai built a successful papad brand, inspired by Lijjat Papad, achieving financial independence.
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