China's Gold Hunger Continues: Will Prices Ignite Again?

• China's central bank, PBOC, increased gold reserves for the 15th consecutive month, surprising global investors amidst economic uncertainty.
• By January end, China's gold holdings rose to 74.19 million fine troy ounces, with total reserve value reaching $369.58 billion.
• China's aggressive buying and global speculation pushed gold prices to a record $5,600 per ounce in January, but prices later fell to $4,887.
• Despite central bank accumulation, ordinary Chinese consumers' gold consumption declined for the second year, down 3.75% in 2025.
• Chinese consumers are shifting from jewelry to gold bars and coins, with 'safe haven' demand driving a 35.14% increase in bar/coin purchases.