Indian Youth Propel 50% Surge in Digital Gold Buying, 12 Tonnes Worth Rs 16,670 Crore Acquired Despite Sebi Warning
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Millennials, Gen Z Fuel 50% Digital Gold Surge Despite Sebi Warning
M
Moneycontrol•26-12-2025, 07:43
Millennials, Gen Z Fuel 50% Digital Gold Surge Despite Sebi Warning
•Digital gold investments surged 50% in India, reaching 12 tonnes (Rs 16,670 crore) between Jan-Nov, driven by Millennials and Gen Z.
•The World Gold Council (WGC) estimates, based on NPCI data, highlight the rapid growth of digital gold, popular due to low entry barriers (investments from Rs 1).
•Sebi issued a caution in November, stating digital gold is unregulated, causing a temporary slowdown in purchases and confusion among investors.
•Industry players like WGC's Sachin Jain emphasize digital gold's transparency, efficiency, and accessibility, improving fractional ownership and reducing storage concerns.
•The India Bullion & Jewellers Association (IBJA) is forming a self-regulatory organization (SRO) for digital gold providers, aiming for audits and investor confidence by early next year.
Why It Matters: Young investors are driving a massive digital gold boom in India despite regulatory warnings.
