Millennials, Gen Z Fuel 50% Digital Gold Surge Despite Sebi Warning

• Digital gold investments surged 50% in India, reaching 12 tonnes (Rs 16,670 crore) between Jan-Nov, driven by Millennials and Gen Z.
• The World Gold Council (WGC) estimates, based on NPCI data, highlight the rapid growth of digital gold, popular due to low entry barriers (investments from Rs 1).
• Sebi issued a caution in November, stating digital gold is unregulated, causing a temporary slowdown in purchases and confusion among investors.
• Industry players like WGC's Sachin Jain emphasize digital gold's transparency, efficiency, and accessibility, improving fractional ownership and reducing storage concerns.
• The India Bullion & Jewellers Association (IBJA) is forming a self-regulatory organization (SRO) for digital gold providers, aiming for audits and investor confidence by early next year.

Why It Matters: Young investors are driving a massive digital gold boom in India despite regulatory warnings.