AI, Bharat Demand to Drive Next Wave of Consumption and Supply Chain Transformation

• Logistics firms at News18 Rising Bharat Summit highlight AI, Bharat penetration, and homegrown brands as key drivers for India's consumption and supply chain transformation.
• Executives from DTDC Express, Shiprocket, and Citymall note domestic manufacturing, demand from Tier 2/3 towns, and AI efficiencies are reshaping India's commerce.
• Bharat, particularly low-middle income consumers in smaller towns, is identified as the anchor for the next demand cycle, with aspirational yet price-sensitive consumers.
• Lower entry barriers and shared logistics/tech infrastructure enable new-age Indian brands and manufacturers to scale faster and compete effectively.
• AI is now core to commerce, handling customer queries, driving order recommendations, and reducing failed deliveries, while automation is expected to augment jobs, not replace them.