AI, Bharat Demand to Drive Next Wave of Consumption and Supply Chain Transformation
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Moneycontrol•28-02-2026, 13:29
AI, Bharat Demand to Drive Next Wave of Consumption and Supply Chain Transformation
•Logistics firms at News18 Rising Bharat Summit highlight AI, Bharat penetration, and homegrown brands as key drivers for India's consumption and supply chain transformation.
•Executives from DTDC Express, Shiprocket, and Citymall note domestic manufacturing, demand from Tier 2/3 towns, and AI efficiencies are reshaping India's commerce.
•Bharat, particularly low-middle income consumers in smaller towns, is identified as the anchor for the next demand cycle, with aspirational yet price-sensitive consumers.
•Lower entry barriers and shared logistics/tech infrastructure enable new-age Indian brands and manufacturers to scale faster and compete effectively.
•AI is now core to commerce, handling customer queries, driving order recommendations, and reducing failed deliveries, while automation is expected to augment jobs, not replace them.