Families Flock to Gold: A New Investment Trend Emerges in India and China

• Gold buying patterns are shifting in India and China, with younger generations viewing gold as a personal investment milestone.
• A Smytten PulseAI survey of 5,000 Indians (18-39) shows a move from ceremony-driven gold purchases to smaller, more frequent buys with first salaries.
• Global bullion prices remain near historic highs, with international gold around $5,000 an ounce and Indian futures above Rs 1.5 lakh per 10 grams.
• In China, households are buying gold in large volumes for festive gifts and as a hedge against uncertainty, driving demand for gold-plated silver.
• The trend reflects a shared sense of caution due to geopolitical tensions, uneven economic growth, and volatile markets, reinforcing gold's safe-haven role.