Indian Children Boost Media Use, Study Time Shrinks

• Indian children now spend over 230 minutes daily on cultural and media engagement, up from 200 minutes in 2019.
• Daily mass-media use among children increased from ~60% in 2019 to nearly 70% in 2024, despite less intensive per-child use.
• Average learning time for children decreased from 430 minutes in 2019 to 415 minutes in 2024, across all demographics.
• Despite reduced average study time, participation in learning activities rose from 86% to 89-90% of children daily.
• The study also notes a decline in social, community, and religious activity participation among Indian adults since 2019.

Why It Matters: Indian children's media use surge and study decline reshape their development.