Hero Vida Electric Scooter at Rs. 44,990: BaaS Model Drives Record Sales!

• Hero Vida electric scooter achieves 2 lakh sales milestone, with the second lakh units sold in just 8 months.
• The 'Battery as a Service' (BaaS) model is key to its success, reducing initial purchase cost significantly.
• Under BaaS, the Vida VX2 Go model is available for Rs. 44,990, down from Rs. 74,000, by renting the battery.
• Customers pay a monthly subscription for the battery based on usage, similar to a mobile data plan.
• Benefits include lower upfront cost, no battery replacement worries, company-managed maintenance, and free access to 5,000+ fast-charging stations.