Rupee Fall to Hike Appliance Prices by Up to 10%

• Import-heavy appliance categories like ACs, refrigerators, and TVs face price hikes due to a weakening rupee.
• The rupee's fall, coupled with high import content (20-60% of material costs), is expected to increase costs by up to 8%.
• ACs and refrigerators may see 3-7% price increases, while TVs, with 75-78% import dependence, could rise by 7-10%.
• A global memory shortage, driven by AI products, further exacerbates price increases, especially for memory-dependent products.
• Companies will likely pass on some costs to consumers, potentially nullifying recent GST benefits and moderating demand.

Why It Matters: Appliance prices are set to increase, impacting consumer budgets.