India's Ultra-Rich Shift 68% Portfolios to Growth Assets, Tier-2 Cities Lead Charge

• Indian UHNIs are aggressively shifting 68% of their portfolios to high-growth assets like equities, alternatives, and private markets, moving from wealth preservation to optimization.
• A Nuvama Private report, "The Exceptionals 2025," reveals 44% of UHNIs target 13-15% annual returns, with Tier-2 cities showing bolder allocations (54% allocate over 80% to growth).
• Tier-2 UHNIs are more return-oriented, viewing wealth as empowerment, while metro counterparts focus on estate planning; generational differences also influence strategies.
• Low debt and gold exposure signal a broader financialisation trend, with UHNIs adopting AI/ML for portfolio management and using Family Charters for governance.
• UHNIs engage in intentional luxury spending, extensive international travel, strategic philanthropy in healthcare/education, and passion investments like art and sports teams.

Why It Matters: India's UHNIs are aggressively investing in growth assets, led by Tier-2 cities, signaling a dynamic shift.