TCS Boosts Agentic AI Edge with Major Salesforce Consulting Acquisitions

• TCS acquired two Salesforce consulting firms, Coastal Cloud ($700M) and ListEngage MidCo ($72.8M), to enhance its agentic AI capabilities and customer experience offerings.
• Analysts view these acquisitions as a strategic shift for TCS, moving from in-house growth to M&A, gaining an edge over rivals like Infosys and HCLTech in the rapidly evolving AI market.
• The deals aim to fill US-based talent gaps, expand into high-growth Salesforce consulting, and align with enterprise spending shifts towards front-office customer experience.
• TCS is also making significant leadership changes and investing heavily ($6.5B, including $2B with TPG for HyperVault) in AI infrastructure and data centers to become an "AI-led technology services" company.
• While acquisitions offer new growth channels and clientele, analysts warn of potential short-term margin pressures due to integration and the capital-intensive nature of the strategy.

Why It Matters: TCS is aggressively acquiring Salesforce consulting firms and investing in AI infrastructure to lead in agentic AI.