Mark Zuckerberg in Washington in 2024. (Bloomberg)
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Moneycontrol10-12-2025, 20:02

Zuckerberg Drives Meta's AI Pivot to Closed, Profit-Driven Models

  • Meta is pivoting its AI strategy from open-source to developing proprietary, money-making models, with Mark Zuckerberg personally overseeing the shift.
  • A new "closed" AI model, codenamed Avocado, is expected to launch next spring, allowing Meta to sell access and tightly control its use.
  • This strategic change follows disappointment with the open-source Llama 4 and involves significant investment in top AI talent and resources.
  • The shift has led to internal changes, including the departure of open-source advocate Yann LeCun and concerns among investors about high spending.
  • Meta's new focus on achieving "superintelligence" has raised concerns among policymakers and the public regarding unchecked AI power.

Why It Matters: Meta's pivot to closed, revenue-generating AI models reshapes its strategy and the industry.

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