UBS Report: ITC, Godfrey Phillips Shares Soar 20% Following Cigarette Price Hike Rumors

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Cigarette Stocks Surge Up to 20% on Price Hike Reports; UBS Bullish on ITC

Cigarette stocks rise

M

Moneycontrol•18-02-2026, 14:50

Cigarette Stocks Surge Up to 20% on Price Hike Reports; UBS Bullish on ITC

•ITC and Godfrey Phillips shares surged up to 20% following reports of significant cigarette price hikes.
•UBS issued a 'Buy' call on ITC, cutting its target price to Rs 395 but noting appealing valuation after recent correction.
•Cigarette makers sharply increased prices to offset excise duty hikes, aiming to boost EBIT per stick.
•Marlboro Compact price rose from Rs 9.5 to Rs 11.5; ITC's Gold Flake and Classic (Premium) saw a 41% increase.
•UBS expects price hikes to be fully passed on in premium segments, minimizing volume and EBIT impact for ITC.

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