Older iPhones to get costlier in India as Apple withdraws retail incentive support

• Apple is withdrawing demand generation (DG) support for retailers and channel partners in India, making older iPhone models like iPhone 15 and iPhone 16 effectively costlier by around Rs 5,000.
• This follows an earlier reduction in cashback offers from Rs 6,000 to Rs 1,000, impacting the affordability of the latest iPhone 17 lineup.
• DG support previously allowed retailers to offer discounts without changing the official MRP, making devices more attractive to price-sensitive consumers.
• The change is expected to take effect immediately, meaning consumers will pay more for these devices, particularly impacting those waiting for price drops on older models.
• The withdrawal of DG support does not apply to the latest iPhone 17 lineup and is limited to sustaining or older models, with no change in official MRP.