90% of Savers Miss This: Investing Without a Clear Purpose

• Many individuals save in FDs, RDs, and SIPs without clearly defined financial goals, making it a routine rather than purposeful.
• Vague objectives like "retirement" or "the future" hinder emotional connection to investments and effective planning.
• "Purpose mapping" transforms saving into a tool for achieving specific life dreams, such as career breaks or family crisis preparedness.
• Linking investments to emotional goals like freedom or security makes saving feel less like a burden and more like a step towards desired life.
• Experts recommend annual review of financial plans to align investments with evolving life goals.

Why It Matters: It shows how linking investments to clear goals transforms saving from routine to purpose.