Indians See Jewellery as Key Wealth Builder, Rivaling Stocks: Deloitte Report

• 86% Indians now view jewellery as a top wealth creation tool, nearly matching mutual funds and stocks (87%).
• The market is shifting from locker heirlooms to daily-wear investments; 56% buy for both investment and fashion.
• Gen Z shows a strong preference for silver (51%) and platinum (34%) due to affordability and trendy appeal.
• Purchases are increasingly driven by personal milestones like birthdays, anniversaries, and career moments, beyond weddings.
• Over 85% of buyers prefer physical stores, emphasizing trust, authenticity, and the in-store experience.

Why It Matters: Jewellery is evolving into a dual-purpose asset for Indians: wealth creation and personal expression.