Gold, Silver Jewellery Demand Plummets in Dec 2025 Amid Soaring Prices

• Gold jewellery sales dropped 35-40% and silver jewellery sales fell 15-20% year-on-year in December 2025.
• Conversely, demand for silver bars and coins grew by 15-18% during the same period, according to IBJA.
• Record-high prices, with gold up 84% and silver 178% by Dec 2025, deterred retail buyers and reduced affordability.
• Consumers deferred purchases, and investor interest shifted to exchange-traded products and digital investments.
• Despite the sales dip, precious metal prices are projected to rise further due to geopolitical tensions and expected Fed rate cuts.

Why It Matters: Soaring prices caused a sharp decline in gold and silver jewellery demand in December 2025.