Sundaram AMC MD: Investors Prioritize Strong Processes, Consistent Philosophy in Fund Houses

• Sundaram AMC MD Anand Radhakrishnan states investors favor fund houses with robust processes and consistent philosophy over star fund managers.
• The mutual fund industry is shifting from product sales to solution-oriented portfolios aligned with financial goals, moving beyond urban centers.
• Industry leaders at Moneycontrol Mutual Fund Summit discussed the 'Har Ghar Mutual Fund' journey, emphasizing trust, simplicity, and outcome-oriented offerings.
• Vaibhav Chugh of Abakkus Mutual Fund notes a leveled playing field where distributors focus on money management, making the industry meritocratic.
• Jatinder Pal Singh of ITI Mutual Fund stresses increasing the investor base from 5 crore to 15-20 crore, rather than just AUM growth.