Wakefit Innovations Ltd IPO: Deven Choksey Recommends 'Subscribe'

• Wakefit Innovations Ltd evolved from D2C to an omnichannel provider of home and furnishing solutions, offering mattresses, furniture, and home furnishings.
• The company operates a full-stack, vertically integrated model, combining proprietary channels (website, COCO stores) with external channels (online marketplaces, MBOs).
• Wakefit is cited as a leading D2C brand and one of the top three players in India’s organized mattress market by revenue in Fiscal 2024.
• Key competitive advantages include pioneering roll-packing technology, data-driven product development, and a 100-day free trial policy.
• Long-term investors are recommended to SUBSCRIBE to the Wakefit Innovations Ltd IPO, considering growth, margin expansion, and new product lines.

Why It Matters: Wakefit Innovations Ltd IPO is a recommended long-term investment opportunity.