From Jobs to ₹1 Cr/Month: Bengaluru Couple's Saree Venture Nerige Story

• Pooja Nadig and Shashank Sivapurapu quit their jobs in Bengaluru to start "Nerige Story," a traditional sari business.
• They launched "Nerige Story" in 2021 with an initial investment of just ₹3 lakh, aiming to revive traditional sari designs.
• The couple, lacking textile experience, personally managed all aspects from photoshoots and marketing to packaging.
• "Nerige Story" focuses on South Indian handlooms, offering varieties like Garhwal, Banarasi, and Kanjeevaram saris, with each named after its origin.
• The brand has achieved significant success, now earning ₹1 crore per month and expanding globally, promoting sustainable crafts.

Why It Matters: It demonstrates how cultural passion can build a ₹1 crore monthly business from scratch.