Wild 'Red Gold' Jujube Boosts Bilaspur Economy, Mahashivratri Demand Soars

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News18•15-02-2026, 08:53
Wild 'Red Gold' Jujube Boosts Bilaspur Economy, Mahashivratri Demand Soars
- •Wild jujube (boir) from Bilaspur forests provides a strong livelihood for villagers, earning 500-1000 rupees daily.
- •Villages like Jarauda, Ledri, Jorapura, Ratanpur, and Kekti in Takhathpur region are abundant sources of this fruit.
- •Demand for wild jujube significantly increases during Mahashivratri, with prices rising from 80 to 100 rupees per kilogram.
- •Pappu Thakur's family at Devkinandan Chowk has maintained a three-generation tradition of selling jujubes, connecting city and village tastes.
- •The fruit evokes childhood memories and is offered to Lord Bholenath during the festival.
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