Pattu Weaving from Rajasthan Village Gains Global Recognition, Partners with Fabindia, IKEA

• Roheda & Loom, from Patu village, Rajasthan, is reviving traditional Pattu-Barmer weaving, providing employment and global recognition.
• Founder Khetaram spent 7 years developing a unique Pattu collection featuring original designs and intricate weaving techniques.
• Designs are inspired by Rajasthan's wildlife, including the Indian Bustard and migratory cranes, blending nature with art.
• The brand offers a range of products from home decor like cushion covers and wall hangings to special shawls, taking 2-3 days per cushion cover.
• Khetaram empowered local youth and women by teaching them weaving and traditional stitching, reconnecting them to their heritage craft.

Why It Matters: Patu village's traditional weaving, through Roheda & Loom, achieved global recognition and empowered local artisans.