Ad Guru Piyush Pandey's Sister Rama Pandey Emotional at Delhi Lit Fest

• Rama Pandey, sister of ad guru Piyush Pandey, became emotional at the Delhi Literature Festival, remembering her late brother.
• She launched a campaign advocating for advertising writing to be recognized as literature, starting at IGNCA.
• Pandey emphasized that Piyush's ability to connect with people and his grassroots upbringing enabled his impactful writing.
• She urged people to read literary novels and newspapers, highlighting their importance over social media.
• The Delhi Literature Festival 2026, featuring diverse authors and awards, runs until Sunday at IGNCA.