Mystery Film 'ASSI' Poster Sparks Internet Frenzy: Writer is the Highest-Paid Star

• The upcoming Indian film 'ASSI' has generated significant buzz with its unique promotional strategy, focusing on a poster rather than big stars.
• The film's poster boldly declares, 'Believe it or not, the highest-paid crew member in this film is the writer,' highlighting the importance of story and script.
• This approach challenges the traditional Bollywood model where star fees often dominate production budgets.
• The 'bold' red poster, simple yet impactful, suggests a 'hard-hitting drama' where the narrative will be central.
• Details about the story and characters are deliberately kept secret, increasing audience curiosity ahead of its February 20, 2026 release.

Why It Matters: Film 'ASSI' prioritizes its writer and story over star power, creating intrigue with a mysterious poster.