Mahesh Babu-Priyanka's 'Varanasi' Sparks INR 1000 Cr OTT Bidding War

• SS Rajamouli's upcoming film "Varanasi," starring Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran, is set for a 2027 release.
• A battle has erupted over the acquisition of "Varanasi" OTT rights, with streaming platforms vying for the digital rights.
• Trade sources suggest the film's OTT rights could fetch up to ₹1000 crore, potentially setting a new benchmark for pre-release revenue.
• The title teaser for "Varanasi" was recently launched at a globetrotter event, revealing Mahesh Babu's powerful look.
• "Varanasi" is generating immense buzz and is considered India's hottest property in the international streaming market, following Rajamouli's previous successes.

Why It Matters: Its record-breaking pre-release earnings could redefine Indian cinema's value.