Assam Adopts BJP's Women-Centric Poll Strategy, Boosts Orunodoi Scheme

India
M
Moneycontrol•08-01-2026, 18:27
Assam Adopts BJP's Women-Centric Poll Strategy, Boosts Orunodoi Scheme
- •Assam is implementing women-centric schemes, inspired by BJP's success in Maharashtra and Bihar, ahead of state Assembly polls.
- •The 'Orunodoi' scheme is central to Assam's strategy, providing financial aid and a special 'Bohag Bihu' gift to 37 lakh women.
- •Orunodoi 3.0 expands benefits to 44 lakh women, costing Rs 5,000 crore annually, aiming to empower women.
- •Similar schemes like Bihar's Mukhyamantri Mahila Rojgar Yojana and MP's Ladli Behna scheme significantly influenced past election outcomes.
- •Higher women voter turnout and decisive voting for NDA in Bihar, and BJP's wins in MP and Maharashtra, highlight the impact of such initiatives.
Why It Matters: Assam bets big on women-centric schemes to secure electoral victory, mirroring BJP's successful strategies.
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