Tamannaah Bhatia as Mysore Sandal soap face sparks row, BJP slams Karnataka govt

M
Moneycontrol•11-02-2026, 12:07
Tamannaah Bhatia as Mysore Sandal soap face sparks row, BJP slams Karnataka govt
- •Actor Tamannaah Bhatia appointed brand ambassador for Karnataka Soaps and Detergents Limited (KSDL), sparking controversy.
- •BJP MP Sudhakar K criticized the move, alleging an "anti-Kannada mindset" for overlooking local Kannada film stars.
- •Minister MB Patil defended the decision, citing Bhatia's wide appeal, strong digital presence, and ability to connect with youth.
- •Patil stated the goal is to reach Rs 5,000 crore in sales by 2030, requiring a strong marketing strategy.
- •Other celebrities like Deepika Padukone and Rashmika Mandanna were considered, but Bhatia was chosen for her pan-India appeal and digital reach.
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