Tamannaah Bhatia was appointed as the brand ambassador for KSDL last year
M
Moneycontrol11-02-2026, 12:07

Tamannaah Bhatia as Mysore Sandal soap face sparks row, BJP slams Karnataka govt

  • Actor Tamannaah Bhatia appointed brand ambassador for Karnataka Soaps and Detergents Limited (KSDL), sparking controversy.
  • BJP MP Sudhakar K criticized the move, alleging an "anti-Kannada mindset" for overlooking local Kannada film stars.
  • Minister MB Patil defended the decision, citing Bhatia's wide appeal, strong digital presence, and ability to connect with youth.
  • Patil stated the goal is to reach Rs 5,000 crore in sales by 2030, requiring a strong marketing strategy.
  • Other celebrities like Deepika Padukone and Rashmika Mandanna were considered, but Bhatia was chosen for her pan-India appeal and digital reach.

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