UP's ODOC scheme aims to globalize local cuisine, boost food tourism.

• Uttar Pradesh plans 'One District, One Cuisine' (ODOC) to promote traditional dishes and boost food tourism, building on the 'One District, One Product' scheme.
• The ODOC initiative aims to generate jobs, increase business for local hospitality, and provide sustained income for families preserving culinary traditions.
• The scheme is expected to significantly boost tourism, potentially increasing domestic footfall by 20%, and redefine travel trends.
• ODOC seeks to enhance the market and export potential of UP food products globally, leveraging district branding and improved packaging.
• It also focuses on preserving the state's rich culinary heritage by reviving traditional dishes and supporting the custodians of these recipes.

Why It Matters: UP's food initiative boosts tourism, economy, and preserves culinary heritage.