Bacardi: How the 'King of Rum' Conquered the World from Cuba

• Bacardi is known as the "King of Rum" due to its superior quality, global reach, and status as the world's best-selling rum.
• Founded in Cuba in 1862 by Don Facundo Bacardí, who developed a new technique for a smooth, pleasant taste.
• The brand is sold in over 200 countries, with Puerto Rico housing the world's largest premium rum distillery.
• Bacardi became the world's best-selling premium spirits brand in 1979 and remains a top-selling rum globally.
• India has become Bacardi's second-largest market worldwide, surpassing Mexico.

Why It Matters: It explains how Bacardi became the "King of Rum" and a global spirits powerhouse.