Bleaching Your Face: How Often Is Too Often? Expert Warns Against Overuse

• Dermatologist Dr. Yugal Rajput advises on safe facial bleaching practices, warning against overuse despite instant glow.
• Bleaching creams often contain hydroquinone (HQ) to inhibit melanin; 2% or 4% concentration is generally recommended.
• Initial use can be continuous for 2 months (post-expert consult), then limited to once or twice weekly; avoid continuous use beyond 2 months.
• Excessive use can lead to Exogenous Ochronosis, a condition where skin darkens due to HQ accumulation, which is difficult to treat.
• Fair skin tolerates bleach better, while dark skin has higher risks of allergies and dryness; always consult a doctor before use.