Mau's Special Imarti: Melts in Mouth, Stays Fresh for 10 Days, Draws Crowds

• Mau's famous Imarti, made from dhoya, is renowned for melting in the mouth and attracting large crowds daily.
• Ajay Yadav's shop at Mohammadabad Gohna Chungi in Mau has been making this special Imarti for 50 years.
• The Imarti is prepared using a unique process: dhoya is ground, soaked, hand-whisked for an hour, refined, shaped, and then dipped in sugar syrup.
• It remains fresh for up to 10 days, with a guarantee, making it popular for packing and taking to distant places, even abroad.
• Sold at 180 rupees per kilogram, it is served warm, and two people continuously make small batches from morning to evening.

Why It Matters: Mau's unique dhoya Imarti offers a melt-in-mouth experience, stays fresh for 10 days, and draws huge crowds.