Why India Lags Thailand in Tourism: 10 Key Reasons Revealed

• India attracted 9.95 lakh foreign tourists in 2024, a 4.52% increase from 2023 but 8.95% less than pre-pandemic 2019 figures.
• Thailand, a smaller nation, drew 35 million foreign tourists, significantly outperforming India despite India's diverse attractions.
• Industrialist Harsh Goenka highlighted 10 reasons for India's low tourist numbers, including unsafe roads, lack of cleanliness, and petty corruption.
• Other critical issues include traffic chaos, weak global branding, state-level red tape, pollution, and inadequate tourism infrastructure.
• A significant underlying problem is the lack of civic sense and a perceived exploitative attitude towards foreign tourists, contradicting the 'Atithi Devo Bhava' ethos.